White Label Online Casinos

What Is White Label?

The white-label concept has been employed in economics for several decades. It stands for products (or services) produced by one manufacturer and then sold by other companies as their own. Roughly speaking, they simply assign labels to goods and services from various companies.

A white label means the package is empty, and any company entering a contract with the manufacturer can use its name.

It is believed that the term originated from DJs who used stickers of rare records to prevent competitors from identifying the artist of the track.

White label is widespread in the market of electronic goods. TVs, DVD players, tape recorders, and other appliances can be produced in the same factory but are sold in stores under different brand names. This practice is also used in the food and banking business.

In recent years, the worldwide network has seen an increase in online casinos classified as white label.

What Is a White Label Online Casino?

White label is the easiest way to launch your casino. Many successfully operating casino software manufacturers buy the right to resell others' products under the white label. Then, pay a relatively small fee to anyone who wants to provide the necessary software and a standard site.

The new casino owner can change the design and create their own logo, bonuses, and draws. Of course, the casino's site will be located on a unique domain. However, parent and child brands usually share support services and tickets.

So, when a white label casino is established, approximately half of the profits are allocated to the principal owner of the resource. Typically, the contract provides the possibility of a complete casino purchase, but the amount of this transaction, as you can guess, is much higher than the original price.

Why Are White Label Casinos So Popular?

We are talking here about the popularity among gambling operators. Below, we will discuss whether they are beneficial for clients. The number of white label casinos is growing in the network because it's an excellent opportunity to become a complete casino owner that can be controlled at your discretion at only a few thousand (or tens of thousands) dollars (although there may be specific requirements).

However, the low price is not the only advantage. This approach eliminates problems such as obtaining licenses, selecting personnel, and debugging the site, among others. Ultimately, it enables the project to run much faster.

In this aspect, white label casinos benefit from almost everything. In a short time, their owners may begin to generate a profit without incurring significant investments. Parent resources open such places with buyers' money and only "cut coupons." The software manufacturer receives only a percentage of the profits, but it also promotes the brand, so it is not for nothing.

Are White Label Online Casinos Good for Players?

For the players, the situation is just ambiguous. Typically, these casinos are silent about their affiliation with other resources. They are trying to convince potential customers that it is a brand-new casino because it is more profitable for them to provide unique bonuses, hold special promotions, and so on.

But let's be frank.

If a casino gives away half of the profits, how can it offer users more attractive game rules and more generous bonuses?

It isn't definite. Besides, it is not independent. Total tickets and support should meet specific basic requirements - all this severely limits the administration of white label casinos.

Moreover, in the event of problems, it can be challenging to find a solution in favor of the customer, as you will need to resolve the matter with the new casino's owner, rather than a parent resource. The conclusion is that it is better to avoid such casinos only if they do not offer exceptional conditions.

Here are reliable online casinos.

How Can You Identify a White Label Casino?

If the casino wants to conceal its connection to the white label category, it won't be easy to recognize it. You can often find out the truth through the phone support service, which is the same as in the parent casino. But, sometimes, you will have to check a lot of casinos on the same platform.

Sometimes, you can get the necessary information on the company website that produces the software.

As you can see, white label casinos are a widespread phenomenon in modern online gambling. We do not claim that all these casinos have nothing interesting for players. Among these exciting resources, they offer clients good bonuses and a high level of service. Nevertheless, it is better to find out if it is a white label casino.