All reputable online casinos offer their customers so-called loyalty programs. They can also be referred to as a players' club, VIP programs, etc. Their principles may also differ in originality, but their main goal is to reward players who regularly play in this casino.
This article discusses the main aspects of online casino loyalty programs and will give you some tips for choosing them.
What Is a Casino Loyalty Program?
A loyalty program is a method of encouraging regular customers with various privileges and benefits, such as:
- complimentary points,
- personal bonuses,
- growing cashback,
- slot free spins,
- access to private events,
- high withdrawal limits,
- special treatment, etc.
In land-based casinos, such programs often involve free accommodation, restaurant dinners, or gifts.
Of course, the longer you play the casino, especially at high bets, the more rewards it will give you.
Do not think that loyalty programs are only for gamblers who regularly lose.
The managers of any high-quality casino understand that, sooner or later, the house edge and the player's excitement will do the job, making a lucky customer a source of revenue.
Levels and Statuses in Loyalty Programs
In many casinos, loyalty programs have several levels, often denoted by colors or names of precious stones and metals, such as:
- Bronze,
- Silver,
- Gold,
- Platinum,
- Ruby,
- Diamond.
The higher the level of a player, the more game points, the higher bonuses, and the greater privileges he gets.
In most cases, the level is determined by the total amount of bets the client makes in a month or other specified period. A new status is awarded when the customer reaches the required amount. However, if he fails to accumulate the necessary number of points for the next period, he may be returned to his previous level.
Casino Groups' Loyalty
Some online casinos are grouped to provide a better service to their customers, particularly in terms of organizing large-scale loyalty programs, joint tournaments, promotions, and lotteries.
A striking example of such an association was the Vegas Partner Lounge Group, which included ten large online casinos and two poker rooms (now inactive).
- Such organizations can afford to raffle cars, jewelry, and trips to travel around the globe.
- They hold the largest tournaments with incredible prizes.
- Their customers get gifts for birthdays and invitations to restaurants.
All this serves as a powerful incentive for people to continue playing in these casinos.
Loyalty Program Comp Points
The most common form of a loyalty program in any online casino is a system of complementary points that can be exchanged for money. Let's examine how this occurred in the Vegas Partner Lounge loyalty program.
At the initial stage, all clients get these casino gaming scores for different games with bets under the following procedure:
- 1 point for $10 (Slots, American Roulette, and unique games)
- 1 point for $20 (Poker, Casino War, Red Dog, Sic Bo, and some types of roulette)
- 1 point for $100 (video poker, baccarat, and craps)
- 1 point for $200 (other types of roulette)
- 1 point for $500 (Blackjack and All Aces)
Then, a player can exchange 500 points for $2 or 1000 points for $5.
Silver category customers receive 25% more points, gold category customers receive 50% more points, and platinum category customers receive 100% more points.
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Choosing the Best Loyalty Program
If a loyalty program is one of the critical factors for choosing online casino games, we recommend that you carefully look at the following options:
- What will a loyalty program give you?
- Does it meet your expectations?
- Do you meet the program's requirements?
- Are you satisfied with what you get at your level of the potential program?
- How generous is this loyalty program compared to those of its competitors?
- How to earn points in your favorite games?
- How many points should you accumulate for their monetization?
- Can you use the privileges of the rest of the program, or will they remain to you only as a theoretical possibility?
- If you play at high bets, does this loyalty program have additional benefits for High Rollers besides high stakes?
By answering these questions, you will determine if this loyalty program is a good fit for you.
Remember that the best casinos offer regulars genuine benefits and discourage them from gambling excessively.
